Brand strategy 2027

Tilehouse Hotels

Tilehouse Hotels is a self-initiated concept: an invented group of three heritage shophouse hotels, with a board paper proposing to bring them under one brand. The nine-slide strategy deck takes its system from the floor tiles found in Singapore shophouses. A drawn tile becomes the logo, each hotel gets its own tile colour (teal, coral, gold), and a tile frieze runs under the cover photograph. Libre Caslon headlines and warm cream pages give it the feel of a heritage guidebook. Architectural photography carries the story from the problem to the board ask.

Concept work.