Concrete Season campaign guide

Strayline Skate Co.

Strayline is a self-initiated concept: an invented skateboard brand's spring campaign guide for retail partners. The eight-slide deck works like a street-culture magazine. Black-and-white photography sits under hand-painted red brush strokes, condensed Anton headlines run off the edge or split across lines ("CON / TE / NTS", "DELI / VERA / BLES"), and an original illustrated skateboard deck crosses the headline type to give the cover depth. A single script word, rotated section numbers and dot grids finish the editorial system.

Concept note: Strayline is not a real brand and this was not a client commission. Products, prices, dates and retail terms are invented and flagged as concept data in the speaker notes.