Membership campaign brief

Pace Club

Pace Club is a self-initiated concept: an invented community running club briefing its agency on a membership campaign. The eight-slide deck takes the energy of a sports campaign. A cut-out runner with arms raised bursts up in front of the giant "RUN WITH US" headline, an angled orange slab cuts across the cover, and orange brush strokes, Bebas Neue split headlines and a marker-pen accent keep it loud. Black-and-white and orange-duotone photography ties it together.

Concept note: Pace Club is not a real club and this was not a client commission. Members, prices, targets and dates are concept data flagged in the speaker notes. East Coast Park is used only as a place name.