Introduction for retail buyers

Dewlit

Dewlit is a self-initiated concept: an invented skincare brand for humid climates, introducing its launch range to retail buyers. The eight-slide deck has the calm of a beauty editorial. Its signature is the droplet frame: photography is cut into a teardrop shape and set on misty aqua, deep plum and white grounds. DM Serif Display headlines meet Outfit body text, the range is drawn as simple flat packs, and stockist terms are stated plainly in one table.

Concept work.