Northlink works communication plan

Crossway Roads

Crossway is a self-initiated concept: an invented expressway operator's communication plan for 18 months of roadworks. The nine-slide deck uses a bold public-service style. Red section dividers, a dashed red and black strip on the edge of every slide, and grey content panels keep dense information readable. A set of original sticker-style illustrations (cone, megaphone, phone, radio mic, bulb, calendar, hard hat) is drawn with heavy black outlines over flat yellow, red and blue shapes, and repeats as an icon system throughout.

Concept note: Crossway Roads and the Northlink Expressway are invented, and this was not a client commission. Dates, budgets, audiences and targets are concept data flagged in the speaker notes.